Brand identity
Custom logos, complete visual identity manuals and precise logo vectorisation.
The studio
Design that
trains hard
MadMacFit is a one-designer studio in Rio de Janeiro working exclusively with the fitness, bodybuilding and strength-sports world. Federations, promoters, coaches and pro athletes in six countries.
Sport first, design second
Understanding the sport is what separates a poster that looks nice from a poster that fills a venue. Division names, federation rules, sponsor hierarchies, what a competitor actually wants to repost, none of that is on a generic design brief.
The studio pairs traditional graphic design craft with AI-assisted imagery when it serves the concept, always finished by hand so the result holds up in large-format print.
Capabilities
What the studio covers
Editorial
eBooks, training manuals and book covers, laid out for both screen and print.
Digital content
Social media creative, seminar decks and presentation design for coaches and promoters.
AI integration
Hyper-realistic visual concepts, always retouched and composited professionally.
Why clients stay
Three promises
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End-to-end solutions
One studio from the logo to the stage backdrop, so the season looks like one brand instead of five freelancers.
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Deadlines that hold
Event dates do not move. Every project gets a delivery date at quote stage and a status update at each step, without you chasing.
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Organised source files
High-resolution, named and structured. Your printer and your social manager both get exactly the file they need.